Own a
Football
Club

FORMATION GAMES
First things first, it’s not sustainable for us to continue operating as a small start up. So, we’d like to introduce you to Formation Games. Our brand new games studio, of which CLUB will be its first title. Creating a studio supercharges the business; we’re entirely game first, laser focussed on building a compelling player experience.

But to build a new Games Studio, we needed to add a few more professionals to our team…

OUR TEAM
With a new studio, comes new faces. The team you are all familiar with — and speak to every day in Discord — will all form the founding team of Formation Games. However, we have some hugely exciting news.

First up, we are delighted to welcome Jonty Barnes as our full-time CEO.

About Jonty
Jonty started in the video game industry in 1989 at Bullfrog Productions, before Co-Founding Lionhead Studios with iconic titles including Black & White. This was followed by a move to the US to become Executive Producer at Bungie on Halo 3. He rose to the board at Bungie, running game development for over 10 years, growing it into a live service organisation with over 800 people. In 2018, he returned to the trenches of development as Destiny General Manager, growing the franchise to record numbers including multiple BAFTAs, DICE & TGA awards. Since Jonty’s early days in video games he always imagined building a football gaming studio, so joining the talent at CLUB was a natural conclusion when returning back to the UK.

Jonty’s an avid lifelong Spurs fan. Much to Tom’s delight. Mel less so.

Now Jonty is a truly world-class hire…but our news doesn’t end there. We’re also delighted to announce the signing of Neil Dejython as Executive Producer.

About Neil
Neil has over 22 years of games industry experience, including more than 14 years at Football Manager with SEGA’s Sports Interactive Studio where amongst a variety of roles, he led the Match Engine team.

Neil worked on EA’s FIFA Manager and for Sony PlayStation as Production Manager at the BAFTA award-winning studio Media Molecule. Neil was the first ever Project Manager for PlayStation’s global Game Analytics team, with work on brands including God of War, MLB The Show, The Last of Us, Death Stranding and more. Neil has contributed to multiple games which have been — and are still — enjoyed by many millions of players.

Neil is a full member and BAFTA award-winner with Media Molecule’s Dreams, and served as judge on the jury for the BAFTA Game Awards for Debut Game, as well as a Mentor for Limit Break; a mentorship program aimed at underrepresented people working in the UK games industry. He was also previously the Assistant Manager of the QPR Women’s team.

We told you. We’re bullish on creating an iconic game.

More you say? As Eddie Hearn would say… “go on then”…we’re also delighted to welcome Sam Deane, who led core-tech development on Football Manager. Sam spent 7 years at Sports Interactive, shipping FM across a variety of platforms followed by a stint at Sony PlayStation’s London Studio as Lead Engineer. He also worked at Peter Gabriels’ Real World recording studio and the world famous Abbey Road Studios; at last, someone to diversify our studio music playlist. He’ll be working closely with Fred Wright, our CTO at Formation Games.

As you can appreciate, a huge amount of work has gone into hiring world-class talent forefronted by a football, AAA & BAFTA award-winning team.

IN-HOUSING
Previously we outsourced a lot of our engineering and development work. We’re thankful to all our partners who have helped us get this far, including the release of Season Zero which hundreds of you have enjoyed playing over the past few months. However with Fred, Sam and others at the helm, we’re delighted to now be in-housing our tech team to create a truly world-class live service game studio.

WHEN WILL CLUB RETURN?
We mentioned in our previous community update, the game will be paused during the World Cup. After careful consideration, we’ve also taken the decision to stop supporting the current Season Zero build thereafter too. Season Zero was primarily to test the tech behind the Player Engine, the matchday scoring system and to get valuable input from our community. Well, the tech has been validated and the response has been really positive to our scoring system. Whilst some tweaking may be in order as we move forward, the focus of our whole team and community now turns to our future game and the ownership experience.

Whilst we know some of you will be disappointed that you won’t be able to try and reach that elusive 100 Club this season, just know that we’ll be back. Bigger, better and bolder than ever.

Our timelines haven’t changed. Soft Launch, beginning of the 23/24 season remains our goal. Know that we’re charging towards it at full speed…just with a more polished and rounded F2P game.

BETWEEN NOW & LAUNCH
As alluded to above, it’s not just the team’s attention that’ll be focussed on our future game, it’s our community too. Your input to date has been invaluable, and we mean it. We won’t just be taking you on the journey with us up to soft-launch, you’ll be pivotal in our decisions and design.

Our COs can expect to comment and feed into UI, art and game features through to more elaborate concepts we have up our sleeves. What we can say is we’ll be committing to a Community Summit in 2023, a chance for all our community & our team to get together and for us to share our direction of travel & progress with the game. More details on this early next year.

WEN LAMBO?
In line with levelling up our game, we’re also supercharging our art & design. Therefore for the sake of giving you drops now, we’d like to wait until the art matches our vision for the next gen build of the game which we believe will provide you with truly world-class items. They’ll also accompany a game of the same quality too.

Therefore Lambos, MLS Kits, Club Clash Kit prizes etc.. will all be on hold as we improve designs in-line with our future vision. As our shirt deliveries to 58 countries around the world demonstrate; we work hard to keep & deliver on our promises.

A THANK YOU
To all our COs who have played and supported our game so far. We will continue to work hard for you to bring you a truly disruptive free-to-play Club Owner social experience.

You’re now part of something bigger than a game, you’re an extension of our Independent Game Studio, brought to you by a world class Football & Games industry winning team and we wouldn’t have got here without you.

You can follow our new studio, Formation Games for news & updates across our socials:
FG Twitter
FG IG
FG TikTok
FG LinkedIn
FG Website

Until next time, COs

̶C̶L̶U̶B̶ ̶T̶e̶a̶m̶
Formation Games Team

The moment has arrived.

It was the end of May when we announced we’d be sending out a physical CLUB shirt to any Founding CO that requested one. Five months later, it’s an absolute joy to see the first shirts arriving with you.

There has been a lot of work in those five months to make this a reality. From finding the right manufacturer, to honing the design, sourcing some clever, recyclable packaging and figuring out how to deliver nearly 900 shirts to 58 different countries around the world. Quite the task!

The shirt drop wasn’t part of our initial roadmap — and hasn’t replaced or distracted from work going into the game — but it’s something we wanted to do as a thank you to those of you who have supported us from the very beginning. We hope it’s also a little insight into who we are and how we intend to operate as a studio, with our community at its heart.

The design

The shirts feature a subtle fully sublimated map of the world, a nod to our COs from all around the globe. This is coupled with fully sublimated CLUB branding, an embroidered hem badge and unique ‘manufacturer’ mark; a bespoke design in homage to our first ever physical kit, which provides an embossed, tactile feature to the shirt.

The shirts are Premier League quality. Literally. Having been produced in the exact same factory as shirts worn week-in, week-out by players in The Premier League & La Liga (hence the slightly tighter fit). Teams are confidential 🤫

Whilst there’s been a slight delay on delivery, quality is one thing we won’t compromise on and we’ve been through a number of rounds of changes on the map to ensure it’s visible but also subtle; a hard balance to achieve. We’ve also improved some of the other detailing including the collar and stitching.

The packaging

We know that unboxing a shirt is an experience in itself so we wanted to put a little of our personality into the packaging too. Sorry to the United fans amongst you 😉

Waste in the fashion industry is significant. We don’t intend to add to it now, or in the future. We’ve used recycled packaging and avoided product waste by making the shirts to order for each and every one of our Founding COs who completed the form.

Whilst we have done everything in our power to ensure kits arrive at doorsteps without any issues, inc. covering custom fees, the customs processes in each country are unfortunately out of our hands, as are delivery times once in the local countries which may be affected by local strikes etc… We’ll do our best to help if you do experience any issues which you can let us know about here or in Discord.

So, what’s next?

As outlined in our recent post on Twitter & Discord, our COs are due a proper update on everything CLUB so we will be providing a full update next month. Lots going on behind the scenes!

In the meantime, we look forward to seeing you rocking those shirts on socials. Please tag us in any posts and use the hashtag #ClubGame

Of course the big decision now is: do you wear it or frame it…?

Until next time,

CLUB Team

When we first formed CLUB, it was always our ambition to sponsor a football club. One whose values and philosophy not only align with us as a business, but also a club that we knew would capture the imagination of our community and team.

So when we were offered the opportunity to sponsor a football club in Newcastle, whilst excited, we thought it might be too early after less than 12 months into our journey.

That was, until we spoke to Simon Mooney & Patrick Leonard from Newcastle Independent FC (NIFC). ⚽

An independent club from Newcastle with a dream of making it to the top. Not only did they love the vision of CLUB, they were living it. They wanted to experience club ownership, create a new model for the way in which clubs are run and as the saying goes, the rest is history…

Now in their 7th season, NIFC have been promoted 5 out of the last 6 seasons and are just 10 promotions from the Premier League. Imagine….Newcastle Independent FC v Newcastle Utd.

Their previous season’s achievements include the prestigious treble, where NIFC won the league and two cups at a canter. Formed of local players, including a Joiner, Barman, DJ, Promotor and Artist, the club currently sit 3rd in the Northern Football Alliance League, just 9 points behind top.

We’re incredibly proud to be playing a small part in their journey and who knows, maybe in years to come, our COs will be picking Newcastle Independent FC players on CLUB.

This is the first of many instances where CLUB will support and giveback to the game throughout the league system. We’ll be sharing NIFC’s journey across our socials and you can also check out the Grassroots channel in our Discord for updates on their promotion push.

An Away day to Newcastle is also being arranged where all are welcome but in the meantime…UP THE GOAT 🐐 🐐 and welcome to CLUB! 🙌

NIFC Socials:
NIFC Twitter
NIFC YouTube
NIFC TikTok
NIFC IG

It’s been exactly one year since we came together with a vision to create a new, revolutionary football game. We believed that football fans around the world wanted to step into the shoes of a football club owner and to experience the highs and lows of club ownership.

12 months on from imagining what CLUB might be, we’ve been blown away by the support. Especially considering we’re still a small (but growing) founding team that hasn’t yet flexed its marketing muscle at all. Some highlights include:

1 Year Old Achievements

It began with a vision
We’re football gamers ourselves and we’ve been inspired by some of the best features of the games we all love and play, but we also have a vision of reimagining game experiences for players. We believe in free-to-play and players helping to shape games and share in the rewards.

So, with that vision in mind, we drank a lot of coffee, pulled together some of the best brains in the business and started to hatch our plans…

Community first
Our Discord community grew rapidly and is a vibrant community of football fans — the perfect place to chew over the weekend’s results, football gossip and compare your rank in the game.

As we began to talk about the game our social following grew too — 170,000+ across all our platforms (TikTok, Twitter & IG) and people are now keeping an eye on CLUB with our engagement stats growing daily. 35,000+ even took the extra step to pre-register for the game.

This is all more or less organic too. Wait until we move out of 1st gear.

Press start to play
We sold Founding Clubs (our VIP passes) to our keenest community members — over 1,700 of them. Our Founders are helping us to test different elements of the game as we move towards a public soft launch next year, and they are holding onto those VIP Passes tightly with less than 0.5% on sale at the moment — diamond hands indeed!

After seven European gameweeks, we’ve seen over 15,000 transfers, seven different clubs at the top of the leaderboard and 201 clubs scoring over 100 (the Holy Grail for our COs!). We’ve seen some of the biggest content creators in the space pick up the game organically and hundreds of you create your own clubs across Twitter & Instagram, already starting to create the backstory behind your own football club. We love seeing this.

Oh, and we closed a $3.1M seed round in July with some of the brightest minds in Web3, gaming & football.

BUT, we’re just getting started! The game you see today is ~12% of our final vision. We’ve been very understated in putting ourselves out there, but when we do, we promise we’re going to make a splash.

We’ll be back in due course with an update on what’s on the horizon but in the meantime, thanks for your support over the last year. We say ‘thank you’ a lot but we really do mean it.

Last but not least, the limited edition physical CLUB shirts that you’ve been waiting for? Well they’re on their way to us from the factory now so all being well, these will leave CLUB HQ in October, delivering to Founding Clubs around the world. These will only go out to those who completed the form earlier in the year. If you’ve moved house since filling out the form please get in touch with us at [email protected] by 7th October so we can amend your details.

What a 12 months it’s been and here’s to the next 12, COs!

CLUB Team

What a 24 hours! The Lionesses roared their way to European triumph and now…some big CLUB news for our Club Owners (COs)!

The MLS Test has finished. As a team we learnt a lot, mainly that our knowledge of MLS players’ is woeful. More importantly however, we loved watching our Founding Club Owners test the Player Engine and receiving tons of fantastic feedback. Thank you!

With the MLS Test coming to end, it’s now time to test the Player Engine out in Europe.

Did someone say SEASON ZERO?

What is Season Zero?
From the beginning we’ve outlined our ambition to build a world class entertainment experience. This takes time. So whilst the MLS Player Engine Test was probably as little as 10% of the final game, Season Zero will start with about 12% of the final game we envisage. Throughout the season we’ll be learning, testing, learning, retesting and of course…building! And we’ll be doing it together. We want Season Zero to be an exciting experience where COs get to know - and help shape - the game you want to play for decades. We will start with a relatively simple feature list, with updates dropped over the course of the season.

Season Zero is a season-long playing experience for our Meta & Gold Founding Club Owners. On an invitational basis we’ll also be opening up to other players from our waiting list. To join the waiting list, sign up on the website now.

An important thing to note is that unlike future seasons where your club progress will continue indefinitely, there will be a reset of your squad at the end of Season Zero. This shouldn’t change your club’s ambition however; there’s super exclusive prizes up for grabs, your competitive rank to secure, Season Zero trophies, achievements plus lots more 👀. Our community means everything to us and our COs can be confident they’ll be getting some of the coolest items to build their club and/or trade with other players later on. What’s the point of being early if you don’t get swag to flex in future? Hey….there may even be a few surprises along the way too.

Downloading and Logging In
In the coming days, Founding Club Owners will need to download the latest version of the app. This can be done in the same way as the MLS Player Engine Test. Founding COs will receive an email from TestFlight in due course when Season Zero is ready to download.

Approval times by App & Play stores are out of our control so first access to Season Zero for iOS & Android Founding Club Owners may well be on different days (Android is typically available beforehand). If any issues, contact us via email or open a support ticket in Discord.

For those who are not Founding Club Owners, if you receive an email from TestFlight, you’ve been selected to test in Season Zero and can follow the steps above.

Key Features at beginning of Season Zero
CLUB now features all players from the EPL and select teams from Europe:

To provide balance between the leagues, a scoring modifier based on the UEFA Coefficient is used (a goal in EPL is currently worth more than Ligue 1 for example as shown below). We will be testing this thoroughly!

We have introduced a simple substitution feature for the start of Season Zero. A maximum of 3 substitutions can be made during the gameweek. This means you can play actively during the gameweek to improve your team! A substitution can be made at any time before the gameweek ends.

As substitutions are available, COs will now be required to have 16 players in their Squad. 2 GK, 5 Def, 5 Mid, 4 Fwds.

The starting budget is currently 650M for Clubs.

What else is new?
Clubs will now open the game to find their starter stadium. It ain’t much, but it’s yours! Over time, COs will be able to upgrade their stadium to match their ambitions.

COs can now choose a starter kit and badge. There will be opportunities to customise and upgrade the look and feel of your club through gameplay. Founding COs will have their founding kits/badges available shortly.

Gameweek Dates
We will now be moving to more consistent deadlines: the CLUB gameweek will run from 5pm UTC Friday to 9am UTC Friday (6pm &10am BST).

We may vary this from time to time, should the football calendar warrant a change. The Next Gameweek screen will display the gameweek start time in the local time set on your phone. Not a bad set of games to get us underway either! 👇

Rules
Full rules are available in the app by clicking the “?” from the Live/Next Gameweek screen.

For the opening weeks of the test COs will be able to make unlimited transfers each week. We want to let COs experiment early on, and also this makes it easier to keep the show on the road if any bugs are encountered early.

Be aware that performance in the opening gameweeks will likely be used to seed placings when the divisional ranking system opens (details coming soon).

A captain gives a 50% bonus to a players score.

Cover System. A player being used outside of his primary role will receive a -25% scoring penalty e.g if Harry Maguire were used as a LB rather than as a CB. The game clearly highlights players in their optimal role in green when placed on the pitch. Amber means they are suffering a penalty for “covering” a role they would not normally play.

As always, notes on known bugs & limitations plus more patch notes can be found in our Discord.

Let’s Go!
So, Season Zero is almost here. A lot of blood, sweat and tears have gone into getting us to this point in such a short space of time. We can’t wait to continue testing and building with our community! 👊 #ClubGame

The time has come.

After lots of long nights and thousands of coffees consumed, we now have some exciting news…the MLS Player Engine Test is ready to begin!

First and foremost, a quick note from the CLUB Team: we keep saying it, but the supportive and positive culture amongst our community is incredible. We are honestly blown away by the excitement, especially given how early you all are on the journey. Thanks again and keep it up COs! 🚀

What are the Test objectives?
Firstly, this isn’t the final game. In fact it probably contains as little as 10% of planned features. What we are testing however is incredibly important and focusses on refining the part of the game which covers scoring of real-world players, what we call the ‘Player Engine’, allowing us to ensure:

1. CO’s can intuitively and successfully pick a team of players
2. Player scoring functions and pulls through to devices during gameweeks
3. Scores reflect the real player performances we all see on the pitch

The test will have bugs. Some are known as listed in the patch notes (see discord channel) and inevitably some we are unaware of. That’s the purpose of testing and why we need the help of our Founding Club Owners. Please be patient with us as the bugs surface and we address them in the coming weeks.

To reiterate — and this is important — the rest of the game inc. the club building experience, your infrastructure, the UI, social features, progression and more are all things that we are developing and will be tested in later phases with you and wider groups of COs as part of Season Zero (22/23 season).

We will mainly communicate with you about the test on Discord so please join us there if you haven’t done so already. There will be a dedicated channel for feedback so feel free to comment in there and obviously please bear in mind our test objectives as outlined above. We assured you as our founding community that we wanted you to help shape the game, so here’s your first real chance.

There are more details on the MLS test after the Download/Login instructions, so make sure to read further if you have time.

Download and Login Instructions 📱

iOS

1. All Founding COs will receive access to the Player Engine Test.
2. iOS users will have received emails from TestFlight with a link that you’ll need to click. This email will be the same address you use to login to your account on the CLUB website.
3. Click the link in the email and it will prompt you to download the TestFlight app (if you don’t already have it). Once you have installed the TestFlight app, return to the email and click on the link.
4. Once the link is clicked you will arrive at the TestFlight page where the test is downloadable.
5. Once downloaded to your device, COs will be asked to create an account. Ensure you use the same login details (email & password) as you do on the CLUB website. Other details will not work.
6. Your Player Engine Test journey then begins…

Android (please follow very carefully)

1. All Founding COs will receive access to the Player Engine Test.
2. Android users will be able to download directly from the Play Store: https://play.google.com/store/apps/details?id=com.playerft.clubgame (this link will not work for those on iOS or if your PlayStore account email does not match your CLUB Email — see point 4).
3. Only Founding Club Owners will be able to gain access so you will need to be logged in to the Play Store with the same email address that you use for the CLUB website. If your Play Store account does not match your CLUB Website email address, you can add an additional account (your CLUB email address) to your Play Store in your settings. You can then download the app either by clicking the link above or searching for ‘clubgame’.
4. Once downloaded to your device, COs will be able to open the test and create an account. Ensure you use the same details (email & password) as you do on the CLUB website.
5. Your Player Engine Test journey then begins…

For those not on Discord, the CLUB Team will be able to support on email too within working hours.

Further Player Engine Test Information 🏟️

Club Owner Journey

• Once the app is downloaded (instructions above) and you are logged in, CO’s will be able to choose an owner name, create a profile and name their Club. Founding CO’s will already have their Club’s name there at the start.
• Basic badge and kit customisation is available. We’re working behind the scenes on delivering our ambition of best-in-class cosmetics & narrative.

• Once CO’s have set their basic badge and chosen a kit, they will be able to dip into the transfer market and assemble their very first squad!
• The first test gameweek will begin with the first available MLS games following clearance from the Play and iOS stores.
• Once we feel confident the game is running smoothly, we will open the MLS Leaderboard and publish a set list of gameweek dates. The more gameweeks we can test the better in this period. We will be awarding cool in-game prizes for good performance in the game but also for community support and great CLUB content. These prizes could well become collectibles in future!
• The MLS test will end towards the end of July (exact date TBC). The app will close, teams and budgets will be reset, MLS players will disappear, and Season Zero will begin in August with the top 5 European Leagues.

How to Play?

• Go to Squad > Transfers and make your selections. You can search by name, or filter by position/role/club.
• Note that in the first test gameweek you will want to pick 11 players not 16, as substitutions are not available yet — we’ll let you know if & when this changes. You will be able to make as many transfers as you like each gameweek for this test.
• Your starting budget is 150m.
• Try picking the players you think are the best in their roles in real life. We want CLUB to be intuitive for all football fans; simply put, if a player has a good game in real life, and most fans would agree, the player should score well in CLUB. E.g a goalkeeper will be rewarded for clean sheets, saves and claiming/securing the ball. But will be punished for conceding goals and making obvious mistakes. A striker will be heavily rewarded for goals but punished if he misses big chances. Exactly as most fans would expect.
• The opening formation is locked to 4–3–3. In future gameweeks you will get more options. You will want to build your initial team that would fit this formation in real life, so make sure you have: GK, x2 CB, LB, RB, DM, x2 CM, LW, RW, ST
• Once you have picked a team that fits the 4–3–3, click the player you want as your captain and set that. Then confirm the team. You are good to go!
• Once the gameweek is underway you should see scores updating in real time on the Live Gameweek screen. We’d love for you to share how your Club is performing, so feel free to use #ClubGame for anything on socials!

Rules
These are all available in-game by simply clicking the ‘?’ button on ‘Match’ and may be updated as new features are added. Notable rules include:

• A captain gives a 50% bonus to a players score
• A player being used outside of his real role (highlighted Amber) will receive a -25% scoring penalty e.g if Harry Maguire were used as a LB rather than as a CB.
• You can currently make unlimited transfers each game week. This will not be the case in future!
• Only 11 players are currently required, as substitutions cannot currently be made.
• There is currently no limit on the number of players you can select from the same team. We may introduce limits in future.
• Currently, if a team plays twice in one gameweek only the score in the first game will count. In future the highest score of the two will count.
• Important intelligence on the arrival time of the capybara mascot is hidden in the game.

So that’s it for now, CO’s. A huge amount of work has gone into getting us to this point in such a short space of time, but we’re committed to delivering an incredible entertainment experience and this is just the beginning. With so much more to come, we’re excited to go on this journey together.

Now…who’s setting an alarm for those MLS Kick-Offs? ⏰

Meta Founding Club Airdrop 🏎️
We promised that all those who minted a Meta Founding Club and held it one week later would receive a free owner item. By the way, that’s 100% of you. So the Owner Item is 99% there and will be airdropped to you in the coming weeks. Updates on Discord for this. To really put our COs into the shoes of a real-life Football Club Owner, we’re also giving away x2 driving experiences in a supercar. There will be a giveaway in our Discord to enter.

Club Shirt
Many of you have seen it. Many of you want one. Many of you have asked how much? Well there’s good news and bad news. If you’re not a founding club, you can’t get one. So not only is the digital version limited in supply, so is the physical version. If you are a founding club from Phase 1 (Gold & Meta), you can. And furthermore, you’ll get it sent to you for free. Nada. Zilch. Nothing. On the house. You’ve supported us from the very beginning and we’re committed to giving you a lifetime of rewards. Here’s the first. So if you’re a Founding Club Owner, fill out this form. These will be made to order so we’re still looking at 9–10 weeks until delivery but it’ll be worth the wait and ensures we avoid waste. Founding Clubs from future phases will be able to purchase the kit.

Phase 1 Mint
We were delighted that all our early adopters managed to get their hands on a Meta Founding Club. As above, 100% of you have held onto them. A true indication that our COs are here to play the game, have fun and really experience being a Football Club Owner. We mentioned we’ll be offsetting our carbon emissions for this mint. This is underway. We also disclosed that 5% of our mint would be donated to partners in the Ukraine. We’re delighted to inform you that the donation has been passed onto various charities in Ukraine and is already making a difference. This is something we’re very proud of and we thank you for your support in making happen.

So, 24th June. MLS Player Engine Test for Founding Clubs. Plenty more exciting announcements around the corner too, but we’re sure there’s enough here to keep you busy.

Until next time,
CLUB Team

The simple answer is yes. Here’s how and why…

Football fans are a unique breed. We know this only too well following our beloved teams around the country and across Europe and having worked in football for most of our careers, including our Chairman, Alex who oversaw the English Football Association. It was our love of the beautiful game that brought about CLUB as a concept; to allow fans to really step into the shoes of a football club owner (CO).

That ethos is still at the heart of CLUB. So, regardless of where you are in the world, your age, your background or gender, you will be able to go onto the App or Play Store, download CLUB and play entirely for free come July. You’ll be able to customise your club and its assets, buy and sell players, win promotion, gain fans, compete in tournaments. All without a penny spent.

There will of course be in-app purchases & a Season Pass but these are designed to make your Club more unique and enhance your overall game experience. Your eye for football talent will ultimately be one of the defining criteria for how quickly your Club progresses.

So…we hear you say “this all sounds great. So why the play & earn NFT element?”

It’s quite simple really, our team at CLUB are football gaming nerds. We’ve ploughed hours, days…even months of our time into football games. They’re great. But often you reach the end of a sim or a career and you have nothing to show for it (unless you did your own trophy presentation…guilty!).

No more.

A core pillar of our gameplay alongside creating and building your club is selling your club and any cool collectibles you earn along the way. Plus it’ll allow you to take your Owner profile outside of the game too. It’s what real COs do and as with everything in the game, we want our user experience to really mirror this. The beauty of NFTs and our twin-track approach is that those who truly want to sell their club or its assets will be able to. Therefore the time you’ve committed is actually realised as real-world value. We’re acutely aware that the majority of our owners may have no interest in minting or selling their club assets and and for those who this applies to you needn’t give it a second thought. You’ll still have a world-class mobile game to play and compete in.

Does Play & Earn mean you can quit your day job? Of course not. Our aim by having a blockchain compatible game is to simply enhance the whole experience of being a CO. With traditional gaming, all of the profits from the game go to the developers and their investors. Play & Earn allows the players of the game to share in that success. Without the players, the game is nothing, and we firmly believe everyone should have a chance to share in CLUB’s success.

So to summarise:

• CLUB is free to play for all those who wish to play a free to play game.
• There is the option for COs to mint their club and assets (kits, badges etc…) but it is entirely optional. This is important to remember.

With the above in mind we currently have an exclusive pre-sale available where COs can become one of our 20,000 Founding Clubs if they wish. Again, these are optional but they are a way for us to identify and reward our earliest COs now but also in future (lots of exciting things in the pipeline for our Founding Club Owners):

• 10,000 Gold Founding Clubs
• 10,000 Meta Founding Clubs

Gold Founding Clubs have been designed for those who simply want to secure their club name, in-game Founding Club status and an exclusive kit, amongst other perks. This will be available for £20.

Meta Founding Clubs on the other hand include all the perks of Gold, but also provide you with x3 NFTs immediately (Club, Kit & Badge) + a lifetime VIP pass for future utility and access. ETH price TBC but likely to be between $150-$200 equivalent. These will be dropped in phases of 2,500’s with 2,500 currently available to reserve in Phase 1. The current mint price will only be guaranteed for Phase 1 so it’s one not to be missed.

We’ve kept the Founding Clubs relatively under wraps thus far, ensuring our early adopters are able to get their hands on one so it’s great to see so many being reserved before we close these off for official whitelisting soon. Check out a handful of the reserved Clubs here (we are slowly updating the site with all the Founding Clubs so thanks for your patience).

If you’re still reading at this point, thank you! A lot to digest in this update but we hope you’re as excited about CLUB as we are. Not long now…

Until next time,

CLUB Team